How do you convey the energy, history and community of a marathon that embodies Tracktown USA? Working for the Eugene Marathon in 2023, I pitched and led the video production for this iconic Eugene event.

Before the marathon, I produced a short documentary about the creation of the medals thousands of athletes would be receiving when they crossed the finish line. During the weekend, I led a three-person team to film all the races, including the 5k, kids run, half and full marathons, from start to finish, including aerial shots. In communication with the social media team, I produced and shared 2-3 reels per day during the weekend. Additionally, during the two-day event, my team followed one athlete’s journey and produced a short documentary about the importance of inclusion and diversity in the sport of running. I also produced selects video packages for the Marathon’s team to continue to use video content throughout the year.

My team returned in 2024 to again produce video content for the Marathon which received a record-breaking number of runners, in part due to the continued use of our video work on social media with viral reels reaching more than 200,000 views.